Professional hair color, texture, care, and styling since 1969. Tressa was built to give stylists the tools, education, and formulas required for lasting salon work. Products are made in the United States. The company is privately held and takes a firm position against product diversion.
Color that stays vivid between appointments. Watercolors includes color-depositing shampoos, BB demi-permanent color, intense direct dyes, root concealers, and lightening systems designed for controlled, creative work. The line supports both classic tones and high-fashion color.
Beautifully vegan hair care. BeVe uses ethical, plant-based ingredients chosen for hydration, strength, and shine. The collection is formulated to reduce breakage, protect against UV stress, and leave hair soft and manageable—without animal-derived ingredients.
High-impact performance for stylists and clients who want stronger hold, bolder finish, and uncompromising style. Xtremeers sits in the portfolio as the brand for extreme definition and statement-making results.
Color cosmetics and beauty tools for everyday use and salon support. The line includes matte lipsticks, mascaras, lighted mirrors, continuous-mist bottles, brushes, and related finishing tools. Beautify Beauties is high performance.
